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Prof. Emeritus Dr. Guntalee Ruenrom

ศาสตราจารย์กิตติคุณ ดร. กุณฑลี รื่นรมย์

Author of the books Corporate Brand Success: Valuation of Corporate Brands, MARKETING RESEARCH, and MARKETING AND BRANDING SUSTAINABILITY: What We Should Know.

Appointed as Professor Emeritus by the Chulalongkorn University Council in 2021.
Faculty member of the Faculty of Commerce and Accountancy, Chulalongkorn University since 1980.
Chairperson of the M.S. in Marketing program at the Faculty of Commerce and Accountancy, Chulalongkorn University from 2007 to 2015.
Head of the Marketing Department at the Faculty of Commerce and Accountancy, Chulalongkorn University from 2002 to 2010.
Director of the Doctor of Business Administration program at Chulalongkorn University from 1994 to 1996."
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"Start chatting by typing your message here in the chatbox..."

GUNTALEE GPT is a Chatbot trained on three books: CORPORATE BRAND SUCCESS: VALUATION OF CORPORATE BRANDS, MARKETING RESEARCH, and MARKETING AND BRANDING SUSTAINABILITY: What We Should Know, as well as articles by Professor Emeritus Dr. Kuntalee Ruenrom.

Guntalee GPT can assist and provide guidance on a range of topics, including learning, planning, and executing strategies related to marketing, marketing research, corporate branding, Environmental-Social-Governance (ESG) frameworks, Sustainable Development Goals (SDGs), valuation of ASEAN and Thai corporate brands, and developing corporate brands for Thai startups. It can offer step-by-step insights and useful recommendations to users.

Any Language, Anytime, Anywhere! Available in languages such as Mandarin (汉语), Arabic (عربي), Japanese (日本語), Spanish (Español), and Thai (ไทย)!

TIPS for Using

1. Start chatting by [ Typing your message here... ] in the chatbox

2. Begin with something simple: “Summarize [..........] for me.”

2. Be specific: “Tell me about [..........].”

3. Use keywords: “The theme in [..........]”

4. Experiment and explore: Try different interactions and discover the full capabilities of this Chatbot.

5. Still unsure what to ask or discuss? Explore the topics in the books and articles by Professor Emeritus Dr. Kuntalee Ruenrom here.

CORPORATE BRAND SUCCESS VALUATION

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MARKETING RESEARCH

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MARKETING AND BRANDING SUSTAINABILITY:

What we should know

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ASEAN and Thailand’s Top Corporate Brands 2023

Chulalongkorn Awards 14th ASEAN and Thailand’s Top Corporate Brands to Companies with Highest Brand Value in 2023 ... read more

Organized by the Master's Program in Brand and Marketing Management, Marketing Department, Faculty of Commerce and Accountancy, Chulalongkorn University, in collaboration with the Stock Exchange of Thailand and Manager media group, to present awards to organizations with the highest corporate brand value in Thailand and ASEAN for the year 2023. This marks the 14th year of publishing research on corporate brand valuation using the CBS Valuation tool, the first tool in Thailand to measure corporate brand value.

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